I joined Backbone on the web team, working on the customer-facing site. I designed and implemented the online game library—expanding the site's SEO surface by over 10,000 pages—along with a full navigation redesign, a custom headless Shopify cart system, PDP v2, and multiple high-profile collaboration landing pages and checkout experiences.
That work led to the creation of Backbone's Design Engineering program, which I established directly under the CEO after building a Figma plugin that saw strong internal adoption. Through this program, I worked on early product initiatives including the Emulator, a China-specific app, and multiple AI pilots, while also owning shared tools and infrastructure—Figma plugins, Retool tools, controller testing utilities, and staging environment modernization—that improved how teams designed and shipped products.
