I led front-end development of a global-scale ecommerce store, and established the company's design engineering practice.
Overview
Backbone is revolutionizing mobile gaming with premium controllers and seamless software experiences. Our products are sold worldwide, and we reached #1 on the App Store during Christmas 2023.
I joined Backbone as the second engineer on the web team, where I architected key systems that helped scale the company from startup to global brand.
After establishing a robust ecommerce platform, I was given the opportunity to found Backbone's design engineering program, where I worked with the CEO, product, and design teams to build the program from the ground up.
Key Achievements
- Created a Figma plugin that reduced design-to-development handoff time by 80%, now essential to our design team's workflow.
- Led development for high-profile brand collaborations with PlayStation, Kojima Productions, and Post Malone.
- Architected and shipped a game discovery system that drove organic traffic up 30% through hundreds of optimized landing pages.
- Designed and implemented a streamlined checkout experience that increased average order value by 20%.
